Quit using QR codes in construction
QR codes (short for Quick Response codes) are still considered to be an emerging technology, even though they’ve been around for years. Their use cases have expanded, but people and companies are not adopting them as quickly as expected. Although it appears as a single asset, it takes multiple steps to engage with the content it contains. It’s technology that is now specific to smartphones (think back to BBM), but if you’re not using QR codes as a regular part of your tech stack, an additional app must be downloaded in order to access the information.
Let’s take a step back
What are QR codes? Pauley Creative Agency out of the U.K. defines them as, “two-dimensional bar codes that are readable using smartphones and/or webcams.”
Fun fact: QR codes were originally designed by Toyota (the world’s most popular vehicle maker) to manage parts, and have emerged in Japan as a popular data transmission tool that doesn’t take up a lot of space.
Marketing in construction
When it comes to their presence in the construction industry, QR codes have a ton of different use cases, and have been popular when it comes to marketing in construction. But again, the technology is still somewhat alien to a lot of people and as a result, construction companies, project managers, and marketers have to work together to decide on their target audience (though it may seem obvious) and make a plan of action to inform them on the benefits of each code.
Bridging the gap
Not only is instruction usually required, but there comes with it the added pressure of providing value around that information, and giving their audiences enough reason to scan the code in the first place.
There is a growing demand for a bridge between the physical construction world and the digital one. As long as you have a website, you really have to give thought to what your digital identity should be. With so many key stakeholders in the construction industry, accessibility has to be top of mind.
Simplify the process
Even though QR codes are relatively easy to use, they’re limiting in terms of the amount of information they can contain. In the construction industry, there’s a growing need for digital access to things like blueprints and job progress plans. Instead of having several codes that contain a link to a single (and hopefully) value-adding piece of collateral, having a one-stop shop like Bridgit Field can remove a series of roadblocks.
Keep it current
This becomes a lot easier with a construction management solution in place. As changes around your brand are implemented, you can change copy and even have triggers within it to inform users in real time.
If you make edits to a landing page, you have to create an entirely new QR code, which can be time-consuming. If someone tries to access the information before you have a chance to update the code, they’ll potentially get a notification that the information is not current, but not any indication of what’s to come, which can remove value.
TL; DR: moving to a construction software app and quitting QR codes will:
Allow you to store and share current, accessible, and value-adding information
Provide a one-stop shop for all stakeholders when it comes to your brand, products, and projects
Close the gap between physical construction and digital job site assets, and add to your digital identity