Bridgit at ENR FutureTech 2019
This past week, some of the Bridgit team attended the ENR FutureTech conference in San Francisco, California. It is one of the biggest expos of construction tech, and the ENR 400 list is basically like Forbes for the construction industry - it’s the place to be, especially with a new product on our hands.
With the release of Bridgit Bench, the first resource planning solution strictly for use in the construction industry, we have the opportunity to make construction operations less complicated. The team couldn't wait to touch down in San Francisco, get to the conference, and pick the brains of as many people as we could. e had a lot of great conversations along the way, and found that there was a great deal of interest from those in IT and architecture, as well. Having a preview of what our future target audience could look like was invaluable.
All of our Bridgit Bench customers, including Compass and Rogers O’Brien, have been giving us feedback along the way. However, this was an excellent opportunity for us to learn what potential customers would want to see in our product, and what sorts of problems they were looking to solve.
The sessions ranged all over in terms of topics, from cybersecurity to the age of digital twins. For our marketing team, these talks presented a number of areas and industry trends that we could go deeper with. There was also a big focus on what good teamwork and collaboration looks like, which aligns with what we’re trying to promote through Bridgit Bench.
Here are our top 3 learnings:
Cybersecurity is everyone's shared responsibility. The World Economic Forum pegs cybersecurity as the biggest overall threat to business, and the construction industry is in the top 5 worst shape for it. The average data breach costs about $3.8 million, and hackers are commonly targeting employee info, financial info for construction companies and their subs, and the plans/specs for special purpose buildings. Don't wait for the breach - have a team in place in deal with one if it happens.
Construction is an innately collaborative environment, and a competitive team sport. Everyone's collective work contributes to the end result on a project. The more aligned your team is, the better the outcomes in the office, and on the jobsite. As your team builds a reputation around top performance, you'll be able to provide career development and negotiate bigger projects.
Bring certainty to the process. There's only so much room for experimentation. Have a plan for the tech you implement, and for the data that you hope to glean from it. This will inform how you grow your tech stack in the future, and how you do business going forward.
If you were at the conference and missed a few sessions, or even if you’re just curious to learn more, we’ve got you covered. Our marketing team compiled their sessions notes, and will be releasing them next week. Stay tuned on our LinkedIn and Twitter for more details.
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